Quora is a new platform that allows users to ask and answer questions. In addition, registered users are allowed to gain followers and follow people as well. Another interesting feature of this platform is that you can actually “upvote” or “downvote” the responses or answers. Investors who spent a lot of money on this new platform were hoping it would be the next Twitter. However, I want to talk about the importance of it and how you can build a brand identity through Quora.
1. Community Management
Why would you want to start from scratch when you already have an existing and growing community in this platform? In fact, this platform allows you to connect it even with users of other social networking sites, such as Twitter and Facebook. This means that you are already one step ahead of others. Answering questions also allow people to have an idea of your expertise without you having to explain a thing to them. This allows you to expand your community in a different way, aside from simply responding to friends or following people. When it comes to social media and building a brand identity, it is equally important to make others feel your presence in as many platforms as possible. However, remember to stay active in these platforms, otherwise it will only defeat the purpose. Focus on the human aspects of things to build long term relationships with your audience, so they can also return the favor in the future.
2. Foundation of Trust
This platform is a great opportunity to help others and expand awareness and knowledge in your industry. This will help you win over and build your community’s trust in your personal brand. This is a great form of social proof for the industry you have expertise in. Best of all, your questions are answered in public, right before the eyes of the community. With this platform, you have the opportunity to claim the “expert” status. The question is “Are you going to take advantage of it?”
3. How it works
The cool thing about this platform is that it is being controlled by the community. However, you are able to vote on the contents and edit it. This is the power of the community, which prevents the misuse of self-marketing and content manipulation. Make sure you take sometime to observe the rules and the policy, but this is one of the best ways to build a personal brand without having to browse through different blogs and sites to leave comments.
a. Monitor topic pages about your area of interest. For example, if you were a sports reporter for the Chicago Sun-Times, you would naturally monitor Chicago, Chicago bears, Chicago Cubs, etc.
b. If the topic of your interest is not there, create it. Reporters should create topics that are not available for their coverage areas. This will help them increase their visibility on this platform. Also, it will help them become distinguished as early adopters. This will also uncover local Quora users as they identify topics they are interested in.
c. Build your network through the experts. Quora is still at its infancy stage, so you have a bigger chance of becoming a “influencer” on the network. In this case, leverage the experts throughout your content as the demand rises.
d. Add Quora questions and topics to the articles and blog posts. Your audience varies from one platform to another. This gives you the opportunity to generate an additional buzz to your readers.
e. Use Quora API to stream questions on your news site. For example, “What is the best Thai restaurant in town?” In this way, your readers will be able to find your site more resourceful.
4. Bring traffic to your business
There are more ways to increase your website traffic than just having blogs, networks, and sign-up forms. You have the power to bring others to your website just by forming a community through Quora, and answering a few questions every day to build your community’s trust. Watch the traffic rise before your eyes!
Quora is not just another network to make your presence felt every day. The platform is another way to communicate your message and add value to your audience.
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