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“Direct mailing tactics just don’t work! I am going to use online marketing tactics.” Take a step back and think about these few tips before you are totally secure on your decision. Tip #4 – No Incentive, but you want a high response? Get Outta TOWN! Does your letter offer some kind [...]
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How many times have you gotten that Capital One or GEICO envelope and sent it right to the trash? Take it to the trash…yup that is how it usually goes, unless you target your direct mail very carefully. I have worked with so many different clients that have spent a lot of [...]
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Welcome to Part 3 of 3 in our article series on Market Research. Now that you are ALMOST a prospect mining genius, here are the last few strategies. You don’t want to miss this! Gold Piece #7: The Power of Magazines Try to find all the magazines within your niche and just look at the [...]
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Welcome to Part 2 of 3 in our article series on Market Research. Now that you are ALMOST a marketing genius, here are few more strategies, you don’t want to miss! Golden Marketing Research Tip #4: Site Analytics How is your website traffic? If you don’t know, then you are missing the big picture here. When was [...]
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How many businesses fail to do the homework on their prospects before creating a business strategy? Many of them skip this step simply because they don’t have the know-how. I am here to give you the key strategies, which you can use [...]
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Word-of-mouth marketing has been trending for decades now. Why? Have you heard of the saying, “Happy customers are your best advertisers?”, or “If people like you, and like what you do, they are bound to tell their friends?” Of course, you have … What Else Is Word-Of-Mouth Marketing? Word-of-mouth marketing is also "creating a [...]
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Here are some guidelines for creating the perfect landing page, designed to help increase the response rate of your prospects landing on it: 1. Create a landing page with your company’s tone, color scheme and brand. Your landing page should reflect your company's brand. Include your company’s look and feel, colors, logo, etc. As people [...]
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Can Advertising Help Conquer A Bad Business? For example, picture a sandwich shop, who has recently noticed their business is on a downward trend and sales have been going down. They try to blame the economy and new competition. Then they decide to run a few ads thinking this will solve their problem. Wrong move. [...]
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I love using landing pages to generate leads and to guide prospects through a particular sales cycle for myself or a client. Many people don’t realize that landing pages, with effective call-to-actions, have the potential to generate high response rates which include: increased sales leads and online sales. So, lets start at the beginning. What [...]
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Welcome to Part 3 of 3 in our article series on E-mail Marketing. Now that you are ALMOST an e-mail marketing genius, here are the last few strategies, you don’t want to miss! 7. Using e-mail newsletters in your industry … Want a challenge? Reach out to industry related email newsletters and purchase or trade [...]
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"Sweta knows her stuff! She turned my Facebook Fan page into an overflowing source of new leads and clients for me! Thank you, Sweta!" - Gayl Murphy, Hollywood Correspondent
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“Sweta maybe be young, but don’t let that deceive you. She is
truly a strategist in the marketing industry. We absolutely love working on different
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