Social Media Marketing, Social Media Strategy & Social Media Services

July 22, 2017

Foursquare – Be There or Be Square

Why is Foursquare beneficial for your business?

Many of us are confused about the benefits of Foursquare, because we are not aware of how its value is measured. However, when you want to gain insight on customer loyalty and customer service, foursquare is a great tool to monitor your company’s brand identity and consumer behavior.

The customer insight from Foursquare can help you determine the behaviors of the consumers by their visiting trends.  Also you can view the customer comments to see what is being said about your brand. This is crucial because friends share with their friends, and word-of-mouth drives business. As you review the comments of the consumers, you can receive valuable feedback about your business, and then you can use this feedback to interact with your consumers. Before you interact, you must listen to what they are saying, so you can talk to their needs and build a relationship. In this relationship, the business will be providing its consumer with value, or a reason to keep in touch through Foursquare.

How is this value created?

Before businesses would use punch cards, and the consumer would receive a free offer if the entire card was filled out. Now, the internet revolution is bringing this idea so you can keep tracking of customer loyalty. This system will allow you to reward your most frequent consumers, or even show them recognition every time they check-in your destination.  Top brands such as Starbucks and Dominos already set campaigns using foursquare to maximize their internet presence and brand identity with great response.

How do these major brands measure the success on foursquare?

As an owner, businesses can track the total check-ins, unique visitors, and users that share these updates via Facebook and twitter. In addition, they can track the user demographic and the. This gives businesses an opportunity to reward their loyal customers. When customers are rewarded, this builds credibility for your business. As a result, through the word-of-mouth of your loyal customers you can create more business.   Foursquare is an excellent opportunity to increase business visibility, credibility, brand identity, while rewarding your loyal consumers.

Sweta Patel

Sweta Patel

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