Social Media Marketing, Social Media Strategy & Social Media Services

June 22, 2017

Got Video?









Did you know that human psychology works in a way that the more stimulating and engaging the experience is, the better people can comprehend and retain the experience? If your video is engaging the viewer will certainly watch it until the end. According to studies, when humans express an idea, 55% comes from the body language, 38% comes from voice, and 7% comes from the words. Letters and e-mails don’t contain inflection and body language, so they can be misinterpreted. However, if you watch and listen to someone speaking you can easily observe the body language, facial expression and tone that help build that trust and make it easier to recognize the sincerity.  Companies like Nabisco, BMW, and Quiznos are using video to engage their audiences and increase their revenues. My favorite example is the “Will it Blend” viral videos, which gets millions of views within 24 hours. These videos are simple and yet very engaging, humorous, and creative. Vlogging is appealing because it removes geographic boundaries and creates an online community through personal interaction. You do not have to be at a million places at one time, instead you can attract all your audiences at one place.This is why vlogs are the most effective way to communicate with your customers.

Things you need: video camera, free-editing software, and CREATIVITY!

Create your video:

You may use a device as small as your mobile phone to record this video, but for the best quality, I recommend a video camera. Even though shooting a video is more difficult than recording a podcast, getting your video watched is not hard at all. If you add valuable content and tips to takeaway, the video should be a success. Humor also adds quality to all videos.  And since no one wants to be bored, throw away  that vanilla personality while recording.

Scripts and Organization:

Remember to organize your thoughts within bullet points. You can use a power point presentation to organize and arrange all your ideas. Then you can place your computer screen behind the camera and you can see them while you are recording. Another way is to print out your slides and tape them where you can see. Now you are ready to record. However, I never said it is a good idea to read your slides. In fact, you should not have to read off anything if you know your stuff.  In addition, remember not to record too much at one time, say “cut” after you get through the first slide and take a breather. In the end, just stick with what you are comfortable with, but make sure the confidence shows in your video.

Add an introduction: who you are, the subject, and your website address so you can bring traffic to your website.

At the end, have a conclusion to reiterate and summarize what you’ve discussed and what your website is all about.

The introduction and conclusion  may contain music and even titles.

Editing your video:

Now that you have created your raw video, it is time to do some editing. Select an editing application, such as Apple’s iMovie and import your video there. Then, get creative by picking out a theme song, still photos and other video clips. One creative idea is to do a voice-over by recording over your photos and clips.

Your editing software should allow you to create tracks to place your video as the main track. After you did this, you can insert the introduction in front of it, and then add a music track that will play as well. Remember, the background music should stay in the background so adjust the volume.

Other video editing softwares include: Final Cut Pro, Adobe Premiere, or ArcSoft’s ShowBiz.

Distributing your video:

When you have your video ready, then it is time to decide on how it will be distributed. Youtube is the first way. You just need  to upload your video and fill in the description. Remember to add the title twice within your description to get for search engine optimization. Other ways to distribute it is to sign up for Pixelpipe and Tubemogul and upload your video. Then you will be able to distribute it through various websites all over the web. Adding your video to blogs, RSS, and e-mails will broaden your reach as well. After your video is up, remember to comment on other videos within the social network, so you can build the online identity and community for yourself.

Note: My favorite video blogging website is, check it out. Also, check out the most popular videos within different social networks and find out what they have in common. Try and use these videos to get an idea for yours. Make sure you have a take-away in every video, and keep it light. Be sure to include proper meta tags (keywords), so when people try to find your content, they are able to easily.

Remember, simply uploading your video to a video-sharing site doesn’t create an RSS feed. In order for your subscribers to subscribe to your video posts, the video must be included as an enclosure in an RSS feed. This will help you build and online community and following. This makes it easy for your video to become viral through the web and word of mouth. The video posted to your blog is also not enclosed within the RSS feed.

Now get out there, comment on other videos, build your online community, and have fun!

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