How is the content on your website cookin’? Let’s make sure it optimized for the search engines. Do you know which unique keywords your visitors are looking for? Make sure your value propositions and content are included in what you are trying to express.
Keywords are Golden
As you are writing content for your website make sure your main focus is your keywords. The more relevant your website is to your keywords, the more times it will show up within the search engines. What are the searchers typing in to find you? There are three types of keywords you want to focus on: supporting terms, related terms, and supporting terms.
Supporting terms: This includes the main subject of the page you are talking about, along with a couple of other keywords that are “qualifying” as well. As a result, you will have a unique phrase. My suggestion is to zone in on 10-20 of these and string them in with your main subject word. Examples include: cell phone charger, kids swimming apparel, and Lasik eye surgery in San Diego. The additional words that are added can freely be used within the content of your website. They do not need to be attached to the entire subject phrase but where they make sense. In either case, just make sure they are used within your content.
Core Terms: These are the words that describe the main purpose of the page. These consist of a couple phrases that summarize the whole page. For example: eye surgery, cell phone, and kids apparel. They are all words and phrases the main concept of the page.
Related Terms: People are usually not searching for these words but they are found on pages that relate to a topic. These are words that you should not take out, even though you are not trying to rank for them. However, they give the search engine a better context of what you are talking about. For example: cell phone chargers, women sport apparel, and water sport goggles. In other words, related terms are variations of the core term. All core terms should have supporting and related words so you can truly optimize your page.
Make sure your keywords remain gold within the different parts of the content below. All these different parts should always have a customer focus as the key to optimizing the content.
Sales Message: What is your value proposition? Are you enticing the customer to keep reading what you have written? This section must use insight and have a clear message. Make sure you have researched the company long enough to know what your message is that you will be providing. Also give enough information, so the user knows what decision to make.
Headline: Every paragraph should have a headline, so the main message is clear and your content looks well-organized. I suggest you use the core term within every headline if possible.
Main Points: We do not want to write long paragraphs on every detail. This will just overwhelm the reader and get them off the page. Rather than that you want to add bullet points of the main items you are trying to convey to your audience. Remember, people want things fast nowadays, they don’t want to read through the text to look for the main point.
Hyperlinks: When you write content make sure you are linking out to other pages of your website. This is a great tactic for SEO optimization. There are internal links and external links, and the internal links are links that are linked to pages within the website. The external links are links that are related to other external sources.
Italics and Bold: This will help enhance the readability of what you are writing. This also puts an emphasis on what your main points are.
Never forget your Call-to-Action: The goal of optimization is to prepare the consumer to take the next step of the sales process. Whether it is making a call or filling out a form, make sure every page has a call to action that the consumer follows.
Titles and Descriptions:
Each page has its own title and description (HTML titles and meta description tags). Remember, this is not part of the visible content. These tags are mostly seen within the search engines and they drive traffic to your page.
Title: THIS IS THE MOST IMPORTANT in the SEO process. This should contain all your core terms, and should not be longer than 12 words. When your site is indexed, the title is clickable, so make sure it is compelling enough for the reader to want to click it.
Description: This is used within the search engine results, but the emphasis is not as big as the title. In your description you need to use the core terms and supporting terms. Give the search engine a short description of what you are trying to convey. Do not use more than 50 words in this section.
This is it, this is how you a create an optimized page that will be search engine friendly. Remember, keyword rankings are only a single part of the SEO process. The page must be optimized as well for one to receive profits as well.
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