Social Media Marketing, Social Media Strategy & Social Media Services

June 22, 2017

How to Leverage from YouTube – Part 2

 

 

 

 

 

 

 

 

We are back again and ready to continue with the next part that tells all you need to know about YouTube. Here we go:

Optimization tactics for YouTube titles, tags and video descriptions:

                Start but doing some keyword research. When you enter different keywords in the YouTube search bar, make sure you pay attention to the suggestions that are coming up. You can also go to “YouTube Suggest” to generate ideas for keyword phrases based on your niche. You can also search for your competition and see which titles, tags and video descriptions they are using (this is called metadata). When you have your keywords, then you are ready to optimize.

Video Titles:

1. The most important keywords should be in the title. A great way to improvise is to try to copy video titles if they are ranking high for the keywords you are targeting.

2. The keywords should be loaded in the beginning of your title rather than in the end. For example, “Volleyball at La Jolla Shores” vs. “A fun day of volleyball at La Jolla Shores. See the difference?

3. Your title is what people are going to be searching for. Therefore your title should have the terms that people are likely to type in the search bar. However, make sure the title sounds interesting to your audience. Your goal is  to have a balance between interesting and optimized.

4. Now imagine yourself as a prospect and you are searching for information displayed in your video. It is up to you to combine the conversation they are having in their mind to match your title.

Video Tags:

1. Quotes and hyphens are most important for keyword phrases. For example, “search optimization” or search-optimization can be your most paramount tags.

2. Do not waste tags on words such as “the” “and” and “to”.

3. Make sure your tags are relevant to the content. If you are using improper tags, YouTube will flag your video.

4. First, make the most important keywords used in your title as tags. Then add as many other keyword tags as you can.

Video Description:

1. Use your top keyword phrases or keywords  in your description three or four times each.

2. Make sure your description has the most important keywords you used in your title and from your tags as well.

3. It is never a bad thing to borrow ideas of descriptions of the most popular ideas. Do your research using Youtube’s Keyword Suggestion Tool  (ads.youtube.com/keyword_tool).

4. Add your website’s URL at the beginning and end of the description text. Now if you have a long description then consider splitting it with other instances of your site URL. 

Ways to Get Traffic from YouTube to your Website: 

 Instead of quantity of videos, think about how you can get your audience to listen to your call-to-action once they are on your channel.

1. Add your website domain using the YouTube Annotations tool. If you don’t want to get into video editing, then this is a great way to showcase your website. You can add YouTube annotations at the beginning, middle and end of every video. You can start adding annotations after your video has been uploaded. Now you are able to control where the annotations are placed, what they say, where they appear on the video, when they appear and disappear. Another strategy is to create a live link from an annotation to another YouTube video, channel, or search result. YouTube Annotations show up on YouTube videos embedded off the YouTube site as well.

2. Using video editing software to add website domain. Remember, offsite viewers have access to your YouTube videos. This will allow them to embed your video elsewhere such as: forums and blogs. However, they may not have access to your description or your channel, so you want to make sure your website appears in the beginning, middle, and end of every video. The best way to add it is through a watermark, so it is visible. If you do not want to take on this task then you can outsource it, or even use free editing software such as: Windows Movie Maker for  PCs, iMovie for Macs. Other expensive pieces of software include: Final Cut, Premiere, and Pinnacle.

3. Just Ask: Remember, as I mentioned before, if you want your audience to do something, then you have to ask them what you want them to do. Mention what they need to do and what they will find once they get there. For example, “Visit my website at socialmediaeatery.com because I’ll give you (more information, tactics, free report, a downloadable). Or you can even drop hints to entice them to visit your site.

4. The Description of your Youtube Channel: The description of your Youtube channel is similar to a sales letter. Tell your audience about what you do and where your expertise within your niche. What benefits will people gain from your website? One last thing, don’t forget your URL within your description, and the place where Youtube would like you to add it as well.

5. Hyperlink your URL in the description of your video: Make sure this is the first item within your description, so if your viewers do no click on the more information button, they will still be able to see your URL. Let your prospects know you are the expert, and not just some hobbyist posting videos on Youtube.

6. Overlay ads: These are the pop-up overlays that will link your audience to any website of your choice. For example, you can run one on your video inviting your audience to click and go right to the website you are promoting with. This is an awesome tool for getting well-targeted traffic to your website.

7. Yes! Bribery is a tactic: In your video offer something for free, or introduce a contest. Now for viewers to participate, have them go to your website for the details. You have to think about how you can offer extra value to your audience so they will promote your videos for you in return.

What affects your video rankings?

You are probably wondering how you can increase the rankings for your videos? There is more to it than just descriptions, titles and tags. It is more about how people are engaged with you and your content. Videos rank better on channels that have a high following. Here is a list of what REALLY affect video rankings:

        How many videos you’ve uploaded (consistently and recently).

        How many friends you have (start adding them!)

How many channel views you have

How many subscribers you have

How many comments you are making on other videos

How many inbound links you have (links that are not on YouTube) but they are pointing to your channel.

How many playlists your videos have been added to (create your own often).

Here are bonus tips:

Subscribe to other channels related to your niche or expertise

Favorite and comment on other videos

Don’t be one-way, make sure you are watching other videos as well.

Create playlists with other ‘s videos related to your topic.

How can you get your videos shown on Google?

The secret is to get more inbound links to your videos. Remember, you want inbound links from sources that have a high Page Rank. Here are some other ways:

Social bookmark your videos and channel. Use sites like: Digg, Mixx, Stumbleupon and Reddit.

Write blog articles with links that go back to your videos and channel

Remember, when collecting inbound links it is keyword rich and they are using anchor text.

Embed your videos on other blogs and on other social networks.

Don’t forget to use the share feature on Youtube to post to all the different social network

There you have it! Now it is your turn, ready to leverage from YouTube? I sure am. If you’re not then call me and let’s talk! 

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