Let’s break down search engine optimization (SEO) to make it easy for businesses to understand. First off, we know that the search engine displays 10 results on each page. It is best to be ranked within the first few spots on the first page because the other pages don’t get as many clicks. I would think search engine optimization is like a science because we are constantly testing to find out which strategies are working best for us. The search engine boils down to two things, first the user types in a search query and in order for the user to click your result, it must be properly targeted. The second item is when you start gaining exposure for your website in the search engine it will allow you to grow as a business and expand your horizons. Why?
More Exposure=Large Reach=BUSINESS EXPANSION
Whenever I speak with my clients, they are always wondering what SEO consists of. They really make it sound more complicated than it is. Here are my steps:
1. Research Your Industry
2. Perform Keyword Research
3. Implement On-Page Optimization
4. Look at the Architecture of the Website
5. Perform Link Building Tactics
6. Start Establishing a Brand
7. Making Your Message Go Viral
8. Refining and Retuning the Strategy
9. Technology is Always Changing, Make Sure You Stay on Top of It!
These steps will surely get you ranking in the search engines!
Research Your Industry
Have you read our previous article on market research? If not, take a chance to look at it. I encourage you to make a list of important keywords that deal with your specific market. Then, search for those keywords in Google and you will see the websites that come up. If your mostly seeing government associations, media, publications, Wikipedia, or colleges that means your keyword is highly competitive and it will be difficult to rank for them. Now say that they are mostly average websites, then this is a great keyword to rank for as it is not overly-competitive. I always get the SEObook Toolbar and SEOquake Toolbar to show me the Site age, inbound links, Google PageRank, links to any government or college sites, type of bloggers linking to their site and if the keywords are in any of the major directories (DMOZ).
Perform Keyword Research:
This is when I use the SEO Keyword Research tool for keywords that are related to the niche. I like this tool because it shows you results from Google, Wordtracker, Yahoo and other research tools as well. When I see the daily search estimates, I multiply this number by 30 to get their monthly visits. Do not use these tools as a quantitative measurement because the numbers will vary from tool to tool. My suggestion is to try and set-up a Google Adwords account so you can see the size of the market. Another great way to find out which terms to use is to ask your customers how they found you. When you have loyal customers you always want their feedback. Find out why they chose your business and what is important to them when it comes to delivering a final product or service. I usually get keyword ideas from my competitor’s sites, web analytics, and believe it or not even forums. I like forums because they show me the details about what issues people are having when it comes to the industry. For every problem there is a solution; this is why this method works!
Implement On-Page Optimization
Do you know how difficult it is to rank for keywords that are not within your website? It is extremely difficult! Why? The search engine’s algorithm is based on relevancy of the site. The best bet would be to have each page rank for certain keyword phrases, along with other keyword phrases that are spread throughout the content.
The page titles show up in the search engines, so it is important to do the research prior to just placing titles on each of your web pages. I’d like to say the page titles are the MOST important feature of onsite optimization. Another reason page titles are important is because people link to pages using the page title as their anchor text. For example, if my webpage has a title of ‘Free Text Messaging’, then when another site wanted to link to it they would use this same page title.
The second most important item is the meta-description which extends the page title offer you have in place. I would want to reiterate my page title within my meta-description tag and add a craft message as well. Always use variations of the keyword if possible. All the keywords do not have to be the same. For example, if my page title is ‘Free Text Messaging’, then the meta-description would entail:
“Stop paying for texting! Cherple provides you free text messaging to a cell phone from your computer. Our free text messaging service allows you to send free text messages.”
Now let’s talk about content. You need to remember that when you write content you are writing for your target audience. People do have short-attention spans so it is important to have pictures and other multimedia resources within your content. For example, I use different sub-titles and heading tags to break up my content so it is easy-to-read. The easier you make it for your target audience, the more enjoyable it will be!
The last tip for onsite optimization is to fill up each page with unique content that is different from all the other pages on the site. I do not recommend indexing printer friendly pages or pages that are really similar. We don’t want any duplicate content on the site.
Hope you enjoyed the first cup of joe! Let me know if you anything to add. Comment below please.
Otherwise, tune in for the next cup of information.
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