Social Media Marketing, Social Media Strategy & Social Media Services

June 22, 2017

SEO Automation with WordPress Plugins









How else can you optimize your WordPress site, so you do not have to worry about optimizing?


When it comes to the often-overlooked art of internal website optimization, too many people stick with the standard methods such as being mindful of the keyword usage within the content and relevant tags.

There are yet other ways to improve your website’s internal optimization that take nearly no maintenance or additional thought. They can provide a nice boost to your SERP rankings over a couple of weeks.

With that in mind, this article will showcase six optimizations to your website that you can achieve easily using free WP plugins. Take an hour today to make these changes to your website, and you may soon realize it was one of the most time-efficient efforts you did as part of your website promotion endeavors.

1) Show Most Popular Posts in Sidebar


Not only is this a great way to show off your most successful posts, but it is also an effective way to improve optimization of posts. When you activate a sidebar list showing the most
popular posts, you are automatically creating side-wide links to those posts. This will strengthen
the internal optimization of posts, and likely improve their rankings.

Recommended plugins:

·        Popularity Contest

·        WP-views


2) Floating Social Share-bar

In this day and age, most webmasters already realize they should install a plugin that makes it easier for users to share content across their favorite social media channel.

What not all webmasters have realized yet is that a floating share-bar that follows users as they scroll down the page will indeed get more clicks. Each time someone bookmarks your content, you are getting additional links, so this is actually a way to indirectly have users build links on your behalf!

Recommended plugins:

·        ShareBar

·        Share Rail

3) List SEO Search Terms After Post


Adding a list of incoming search terms to your posts that link to the actual posts will usually help improve your website’s ranking for those keywords.

Make sure to cap the list to the 10 most popular search terms, because too many internal links in a single page may trigger the link spam flags and actually hurt your rankings (based on experience).

Recommended plugin:

·        SEO SearchTerms 2

In a future post, we will publish a case study that explains exactly how this plugin improves your SEO; make sure to subscribe to this blog, if you look forward to that!

4) WP Minify Code

Code Minifying is a process that involves stripping off redundant code and annotations (which are often interspersed in your website’s backend) before they’re sent to a visitor’s browser. Doing so will often reduce the size of your pages quite a bit, which in turn will make your website load faster and improve the user experience.

5) Gzip Compression

Did you know that most modern browsers support Gzip compression? You can broadcast a compressed file with all the resources necessary to display your page, as opposed to sending the bloated individual files one at a time.

This technique can reduce the total size of your website quite drastically (as much as 80%), which in turn will cause a noticeable boost in its loading times.

6) Server Side Cache

If you have a moderately busy website which relies on plenty of plugins and sophisticated features, you simply cannot do without a cache plugin. It keeps a file with your website in static.html format which is served to your visitors directly (as opposed to rendering the website from all its dynamic code and plugins), thus significantly cutting down on the
strain to your server.

This approach will make your website load much faster to visitors, especially if thousands of them happen to access your website simultaneously.

Recommended plugins:

·        W3 Total Cache

Install it and you will be amazed with how faster your website gets.

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