Social Media Marketing, Social Media Strategy & Social Media Services

July 26, 2017

How To Target Facebook Ads To Increase Conversions

How To Target Facebook Ads To Increase Conversions

How To Target Facebook Ads To Increase Conversions

There are a lot of different ways that you can ensure that your business grows. One of them is to highlight Facebook advertising to deliver ads to a captive audience. Social networking is an excellent way to get your message across the masses. As more and more people utilize these pages, especially Facebook, the opportunity for marketing grows exponentially. This has been shaped and helped by the fact that Facebook has allowed targeting of their ads to people in a lot of different ways. You can now highlight and isolate only the people that you want to see your posts, and pages. Imagine being embedded within a person’s timeline, and you will start to see how this powerful tool should not be missed.

Targeting your Facebook Ads seems simple at first glance, but you will need to keep in mind several different things. In fact, the following steps should be taken before you start spending your whole advertising budget on something that will not return the investment very easily.

Target Only Interested People

It’s too easy to throw your money around the social networking world. You could be misguided in thinking that your audience is “everyone”. Do not advertise to just “everyone” because you will see little to no return on your money. You want to locate people within certain demographics including, age, sex, geographic location, and interests. If you can highlight those things, you will definitely get a little bit more traction. Yes, it’s going to drive down the influence that you will have, but if you think about it, the millions of people on Facebook, collectively, do not want to see what you’re promoting. That’s not stated to discourage, it’s just a reality that needs to be exposed.

Test Your Ads Within A Small Sector

One mistake that a lot of business make is that they target too large of a populous. Narrow down your niche and targeting data to just a few thousand people at first. Run test ads and campaigns that are pointed to specific pockets of people online. You want to gauge the performance that is made here, and you want to absolutely make sure that you’re tracking the leads and seeing whether or not they are clicking through your ad and leading to conversions. If you don’t see certain demographics responding, then change things up and keep testing before scaling up.

Scale Up When You Can 

Once you see an ad that works, and you’re getting a good response, it’s time to scale up. Do not be hasty in this regard, because it’s easy to throw a lot of money behind an ad that performance moderately well. Take your time and scale up slowly, to a point where your return is definitely higher than the financial end of your investment. If you do this properly, and work towards scaling up, you will see a huge return and conversions will flourish. 

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