Social Media Marketing, Social Media Strategy & Social Media Services

July 26, 2017

The Art of Creating a Successful Message for Promotion

Since our messages create and set the first impression for a potential client, there are some important messaging tactics that you should keep in mind when making a message. Consider the following:

1. Relevance: The message should be relevant to the audience. Otherwise, they will just ignore you and your message will eventually fail.

2. Likeability: Praise your target audience and integrate yourself in the audience. This can be boosted through apparent similarity. People tend to like other people who share the same qualities. These commonalities could be as simple as sharing the same first letter in your names.

3. Multiple and strong arguments: The more arguments you have in your message, the more persuasive it becomes. Remember to have a balance by making your arguments two-sided and not one-sided. Note: Do not shoot down counterarguments. It is important to support any argument you make.

4. Attractiveness: Physical attractiveness of a source is relevant to the product or service. A classic example is hiring a beautiful lady to sell beauty products.

5. Authority: People tend to listen to experts because it saves them time from figuring out the pros and cons of a product.

6. Stop forewarning: Don’t start by saying “I am trying to persuade you that….” If you do that people will lose the mystery behind your messaging. They will start coming up with counterarguments and they won’t be persuaded.

7. Trying to match your message with the medium: If the message is difficult to understand then remember to write it and make a video out of it. Bear in mind that the more the message is repeated, the more likely people will listen to it.

8. Don’t try to go run with your message too fast: If your target audience is already sympathizing with you, keep your audience interested. You can do this by presenting the argument slowly and carefully. If the audience is against you then remember that fast talkers are more persuasive. They usually talk with confidence and they are able to go through facts in a snap. Can you?

9. Goals: In your message, it is important to aim for: affiliation, accuracy, and positive self-concept.

Affiliation: Exercise your influence and give people something to reciprocate. In order to convey this, give them something to join in or follow.

Accuracy: offer a correct view of doing things.

Positive self-concept: Ask them to agree on a smaller concept before you ask them to agree on a larger one.

10. Repetition: Whether your message is true or not, repeating it will give the illusion that it is the truth. This leads to the reality of persuasion.

11. Social Proof: People love to be part of the majority, so tell them which way the flock is heading to so they can follow.

12. Attention: Remember that if your audience is not paying attention, then the attitudes are not going to change. Green tea and caffeine allow people to focus more, making it easier to persuade them.

13. Disguise: Messages are more persuasive and attractive if they don’t intend to persuade or influence. It is important not to sound like you are trying to sell something to someone.

14. Look at the Brighter Side: Putting an emphasis on the positive vs. the negative can be more persuasive. Remember to always look at the positive perspective in the message.

15. Minimize distraction: If you have a strong message then it is more likely that your audience will pay attention to it. However, if the argument is weak then it would help to add other distractions to the message..

16. Go with the flow: Keep in mind that the message and the audience should be heading in the same direction. Thoughts that are already in your audience’s mind are more likely to come off persuasive. In other words, try to make your message relevant to their thoughts.

17. Confidence: More than building up your confidence, it’s also essential to help your audience gain their own confidence. The audience should feel confident about attitude change. The happiness of the audience is boosted by credible sources. Simply speaking, if they are happy then they will laugh. Make them laugh and boost their own confidence. Be an inspiration to them.

18. Powerful: Come off as a powerful person who influences the audiences to make them feel powerful and help them increase their confidence levels. Don’t forget, the audience has to feel powerful enough to change.

19. Avoid dealing with strong beliefs: People who are committed to their beliefs are very difficult to approach. These people do not directly approach long-standing ideas to people who are committed, but they will resist and reject. Try to approach strong beliefs indirectly.

20. Psychological influence: The message should match the preference of your audience. For instance some people prefer intellectual arguments while others prefer emotionally-persuaded arguments.

Along with these tactics, remember that if your message is strong but does not have credible sources, naturally people will tend to agree less. When you have a strong argument, you have to do everything in your power to focus on them. However, if the argument is weak then distract your audience by how fast you can talk or the confidence you bring out. Incorporate these tactics in your messages and watch it reach its peak!

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