If you browse the web to find out where to “save” your favorite places on the web, then social bookmarking is a tool you need to consider. This is a great way to share your favorite content with your online community and gain exposure both at the same time. Social bookmarking sites aggregate content from many different sources and then display the most interesting on the homepage. Now when you read something interesting online, you can submit it to a social bookmarking site and tag it so others can search for it. Most social bookmarking sites allow you to vote for your favorite links. The most voted links have greater visibility than those that are not getting as much. They also appear on the top of tagged searches.
Note: A tag is a category and a single article can have many tags. For example Café Athena can be tagged as “greek” “restaurant” “San Diego” “foodie” “vegetarian” and so on.
The main premise of social networking is making business connections and exchanging information. The main idea behind social bookmarking is to share information. Users can tag content, participate in discussions, add stories, add links, and vote. Unlike other sites, users will review content that is already existing, rather than sharing original content. This type of content includes: articles, blog posts, online magazines, and newspapers. Now don’t get it confused as social bookmarking sites can be used for networking as well if you get your “influencers” to notice your content. This will allow you to make a connection with them and form your online community within a social bookmarking site. It is essential to vote and comment on other people’s articles and promote them as well. This will increase your exposure and get them to rave about you at the same time.
The Top Social Bookmarking Sites
First, I want you to use popurls.com to view the most up –to-date list of bookmarks real-time. Now I am going to go over my top five social bookmarking sites.
Digg.com: This is the most popular social bookmarking site when it comes to delivering organic traffic. Remember, it is really difficult for a new site to receive top rankings. If you are new to Digg then you might want to just start raving about other people’s content and use it as a listening tool. Then when you start building a following, you can utilize it to start promoting your own content so you can have a chance to get as many votes as possible.
Delicous.com: This bookmarking site just went through some changes or transformation and it makes sharing much easier. It is one of the most used tools for news aggregation but not social voting.
Reddit.com: This site is used as an aggregator and a traffic generator as well. This site is not as popular as Digg, so new users can make their content “popular” as well.
Stumbleupon.com: This site is the easiest to use when it comes to voting and submitting content. You can even add a browser toolbar that makes sharing relatively easy. It is a great way to generate traffic to your website as well.
Mixx.com: This site is making its way up there with Digg.com. However, it is not there yet. This social bookmarking site allows you to join groups, vote on content, and have your own customized page.
I just went over the most popular social bookmarking sites, but if you want social bookmarking related to your niche then check out the ones below.
Tip’d.com: If you love finance then this is the site for you.
Sphinn.com: This is a great research tool for internet marketers and SEO fans. This site allows you to get content on top of the top thought leaders in the world.
Slashdot.com: If you are a geek, IT junky then this is the perfect social bookmarking site for you.
Kirsty.com: I do not want to be biased here but this social bookmarking site is geared towards female users.
DesignFloat.com: This site is for designers and related topics, so if you love design then this site is for you.
Top influencers on these social bookmarking sites have the ability to gain thousands of visitors from each submission. Not only are these visitors just going to the site and leaving, but you are also able to get visitors who are interested in what you have to offer. The only downside of this is that it takes time. The biggest challenge will be to get your content to go popular without being labeled as spammer. Do you think you have what it takes to move forward with this challenge? However, if your content reaches to be the most popular on Digg or Reddit then you will get tens of thousands of visitors in just a matter of hours. I am talking about targeted visitors who are interested in what you have to offer. The only downside of social bookmarking is that no one will really see your posts if you don’t have anyone clicking on them from the beginning. In this case, it is important to have lots of friends—mixed in with some luck—to reach success.
Why do you need to use social bookmarking sites?
Now let’s say you have some great content you want to share with your target audience, however if it is not promoted well then you will not be able to share it. Remember, content is the currency when it comes to social media, the freer content you giveaway, the more exposure you will receive in return. The more valuable your content is the more your reputation will build and the more ideas you have will spread. Therefore, spread your content out there by: uploading videos to YouTube, writing articles, and participating in blogs. Then once you have this going, then you can utilize social bookmarking sites to add your content to. Here is exactly what content creating and social bookmarking will do for you:
Grow your links, traffic, search profile: Now if you have a website and you need traffic to it, then social bookmarking will be of great value. Social bookmarking sites rank well within the search engines.
Build visibility and authority: When you provide content that helps people, you will start to see a shift in your reputation. People will start coming to you if they need help within your niche.
Increase your reach: Social bookmarking sites allow you to be within the reach of audiences that you would not be able to if you were not using these sites.
Increase durability and loyalty: When you keep repeating something over and over again, people start believing you. In this case repeating will help you gain exposure.
Social Bookmarking and Your Marketing Strategy
Social Bookmarking should not replace your marketing strategy or business strategy but it should complement it. Think of social bookmarking as another set of tools that you can utilize to reach your goals. Remember, you do not need a blog in order to get started with social bookmarking. However, a blog is a great way to collect your thoughts and build your own online community. The blog can be your foundation of your original thoughts. In addition, social users prefer voting on blogs, rather than commercial websites. When you add content on these sites make sure it is not advertising or commercialized in anyway, otherwise people will mark it a “SPAM” and move on to the next. The main function or social bookmarking sites is to increase your visibility and links to your content. This can convert into repeat visits and loyalty.
Bonus tip: Try to get readers to opt-in to your newsletter. Once they opt-in, use your newsletter to pre-sell prospects and direct them to your landing page where they can find out more information. Even though you can’t sell on social bookmarking sites or have email pop-ups, you can direct them to your landing page. If you do try to submit your commercial pages to a social bookmarking site, you will get banned.
Things You Need to Know:
1. Placement: Add the correct type of valuable content, on the correct sites, under the right categories.
2. Profile: Make sure your credibility is high because it will help you score votes on your content within these social bookmarking sites.
3. Popularity: This is a major factor on how many votes you will garnered for your content and how many people will become part of your community.
4. Promote: This will determine your visibility and how positive your votes will be to your site.
5. Create an incredible profile: Make sure your profile accounts are filled out thoroughly, so others will believe there is a real human being behind the profile. In addition, make sure it is captivating enough to create a connection with someone, who will want to get to know more about you. Don’t just sign-up, submit content and leave your profile blank.
6. Listening is strength: Before you go on about making your presence felt, take the time to see how things work and what others are saying and commenting. This will help you comment, submit, and join the conversation.
7. Comment and Vote: This is your chance to act like a real member and act as though you are a part of the community, so start commenting and voting.
8. Friending: Make sure you become friends with people who are commenting on your submissions, as well as people who you find interesting as well. Get to know them by participating in discussions with them.
9. Submit and find great content: Submit and vote for your friend’s content a few times everyday. Do not over-do it because you will be looked upon as a spammer and you may get banned from the site.
What should I submit?
You are probably wondering what your audience will find cool? This takes a little listening. Use pop-urls to see which type of content is getting the most votes and which ones are not receiving many votes. Through this, you will be able to see that great content has all of the following:
Hooks: Something compelling or captivating that makes your content stand out from the rest.
Lists: Lists make your posts reader friendly. People do not have the attention span to be reading long paragraphs nowadays, and that is why lists are useful. For example: the top ten greatest tips, 100 best, etc.
“Skimmable” Content: People nowadays want to be able to scan through content and move on to the next. The internet is limitless and there is so much content out there, which leaves readers very little time for each item they have to read. In order to do this you can add bullet points and headlines.
Headlines: These truly make or break your content. Observe the headlines that interest you when you stumble upon an article. Does this article make you want to click that link?
Speak to Your Target Audience: Understand the demographics of your community. When you find this piece of information then speak directly to them. Tip’d audience is not going to enjoy articles about kids toys.
That is it for Part 1 on social bookmarking fans, tune in for the second part to know the rest of the greatest tactics J
If you have more to add, please share below.Share on Facebook