Social Media Marketing, Social Media Strategy & Social Media Services

May 26, 2017

What to Expect from Advertising Via Facebook, YouTube, and LinkedIn

 

 

To grow your social network, it is important to participate in and engage your communities that have similar interests. Advertising will help your product/service create awareness, keep a brand top of mind, or even suggest relevant offers. The advertising tools within social platforms serve as research tools when it comes to collecting demographic information for people in organic social media marketing.

Facebook

Let’s start with Facebook, which has over 500 million active users. Fifty percent Facebook users log on in any given day. Now each of these users has 130 friends and is connected to 80 community pages, events and groups.  As I always say, content is king, so more than 30 billion pieces of content (news stories, blog posts, notes, photo albums, web links, etc.) are shared each month.

Facebook ad costs are reasonable so any company, big or small, can test them right away. Facebook has a very useful Guide to Facebook Ads and their Help Center answers most questions you might have in mind. Remember, these ads appear on the side of the page.

One tip I recommend is to use the best practices for Facebook ads. The ads are similar to the PPC programs that help increase search rankings.

The following are some tips to follow to make your ad effective:

1.       Set goals

2.       Do what you have to do to make the product/service stand out

3.       Remember to keep your ad simple

4.       Bring out a strong call to action

5.       Have your ad include any relevant landing pages or websites (this can even be a fan page on Facebook).

6.       Keep the ad simple

You may check out this great article of Dennis Yu: “The Most Powerful Secret in Facebook Ads“.

Go ahead and start creating your ads on: Facebook Ads here.

Let’s Talk Youtube

Next to Google, Youtube is the second most popular search engine expecting to hit 5.7 billion by 2014. YouTube has an increasing amount of opportunity for exposure and engagement. Ads appear inside the videos or on the sides of them.

YouTube demographics include: 18-55, evenly split between genders. Fifty-two percent of 18-34 year-olds share videos with friends and colleagues, while 51% of YouTube users log on weekly or more.

Making your “video go viral” is a tactic you cannot count on, however advertising and impressions can help you effectively promote your video content. Remember, direct advertising on YouTube can get pretty expensive, but you can advertise on YouTube using Google AdWords as an alternative.

YouTube is highly recommended when it comes to video advertising resources for marketers, which include: how-to’s, specifications, analytics, tools, Brand Channel How-To Guide, and best practices.

 

The video ad best practices include the following practical tips:

·         Don’t just educate, learn to inspire- Educational can get boring, be inspirational. The key to gain influencers.

·         Key messages- Remember to deliver your key messages early. Plan the user to tune-out near the end of the video.

·         Keep the video short- The longer it takes for the message to get through, the higher the possibility of the user tuning out. One minute is a great benchmark.

·         Don’t forget your call-to action- This is one of the main parts. Since you want to make your audience do something, tell them what you want them to do!

·         Engage, Engage, Engage- Inform and be relevant, yet come off entertaining. Try to add a little humor to it.

 

If you thought YouTube advertising is just for consumers, think again and check out: Best Practices for the B2B Marketer .

Now get started with your YouTube Advertising here.

 

LinkedIn

Believe it or not, this social network has nearly 90 million users in over 200 countries. A new member joins this network approximately every second. The users range from people looking for a job to executives from Fortune 500 companies according to LinkedIn Facts.

Linked-In has its own ad network called DirectAds. In addition, there are options for Display Ads and Sponsorships. If you want to know how these work, check out: Get the FAQ on DirectAds. LinkedIn does a great job of providing the Best Practices as well. If you’re an interested beginner, check out this great resource: creating a DirectAd here.

Here are some of the best practices:

·         Target the right audience

·         Create effective ads (call to action, specific, relevant)

·         Improve performance-Don’t forget to monitor click through rates and experiment.

·         Understand the concept of bidding (CPM or CPC)

·         Don’t just create one ad, create multiple ads for each campaign

·         Figure out your budget (ad rates vary during the day according to site and usage)

 

Now get started with LinkedIn DirectAds, click here.

As you stroll through the office buildings and restaurants you see that magazine just lying on the table, while everyone is on their phones. This is a sign telling you not to waste your money trying to reach the untouchable. Online advertising will help you create easy and effective campaign.

If you have used online advertising through social networks before, please share your thoughts about it below J

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