Social Media Marketing, Social Media Strategy & Social Media Services

March 27, 2017

What You Don’t Know About Content Curation and SEO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Content curation is trending because there is so much noise in the online space. We are bombarded with many different messages coming from all different places. How does content curation help? Well, we are now able to take that content and rearrange it into something that is “different.” The person in charge of content curating is also the one who publishes posts within news aggregators such as: FarkFeedly and Pulse.

 

Now that we know what the content curator does, let’s take a look at some of the benefits of content curating. First, it is a great way to collect inbound links from different sites that you link to for your content. They will be notified when you link to them, and let’s hope they will want to link back to you as well! Next, it is a great way to learn new things and educate yourself like a pro in your industry. We content curation to find new ideas for blogs for example. In addition, your content will have a greater chance of going viral when using curation tactics. The advantage of content curation when it comes to short-tail keywords is that it expedites your rankings.

For example, I created something on “Marketing” and “Twitter,” and it was already on page one when I went back to go check the next day! Not only do the short-tail keywords rank well in a short time period, but the longs-tail keywords do just as well. Lastly, content curation is a great way to produce content without over exhausting your brain.  You can just create lists, resources, pictures and then you’re done!

 

Our Favorite Tools For Content Curation:

Qrait When you collect content from all over the Internet, you will be able to sort it out on this website. Try it out!

Curate.Us– This is another platform you can collect content and add it to a layout. Then you can embed this layout in your blog.

Storify -This is another popular content curation service. The cool thing about this one is that you can collect content from: Twitter, Youtube, Facebook, Tumblr, Flickr, Instagram, Disqus and Soundcloud. Then you can put it in one place and syndicate it within your social media channels. All you have to do is drag and drop.

Gimp -Sometimes you may need to protect yourself by not showing certain items within the content you curate. Here is a great tool where you are able to blur out the things you don’t want to show.

CurationSoft– We suggest you use the free version of this and it is a great tool to use offline. However, it is limited to “Google Blog Search.” It is fun and easy to use. If you need help with it just comment below.

Bundlr– This tool allows you to bundle things and share them. It is another great tool for SEO and content curation. All you have to do is bookmark-amazing content and share it.

 

Pearl Trees– This tool is fairly new and it is one of the easiest tools to use. All you have to do is collect, organize and share. Have fun

MySyndicaat – If you are looking for a place to aggregate content via news aggregators and RSS feeds, then this is the place for you. They have laid out all the different publications, all you have to do is add the content you like and share it. This is mainly for news and RSS feeds!

Jing – I am saving the best tools for last. Here is a great tool for screen shots, text, or even boxing your content. You can use it on a Mac or a PC, all you have to do is download and use.

Scoop.it -This one is our FAVORITE tool. It allows you to curate content and put it in one place. It almost reminds us of a magazine layout hot off the press! The great thing about it is that you can share your content anywhere on your social networks or your blog. Enjoy!

We all know search engines are constantly changing their algorithms. Every day, we see that it is more difficult to rank in the search engines using tactics that worked just last week. We are seeing search engines ranking manual activities higher when it comes to the organic search results so experimenting with content curation is one more tool to add to your SEO toolbox to give you that manual foot up.

 

 

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